Search engine optimization (SEO) is extremely important for the success of your business. In order to effectively market your business online in today’s digital age, you need to have proper SEO implemented for your website. Learn more about SEO here in this article, where we will be going over some of the basics on how SEO works.
What Is SEO?
Search Engine Optimization (SEO) is the process of optimizing your website so that it can rank well on search engines. Search engines essentially ‘crawl’ through your website to find out what it is about (content) and they determine how high it should rank for specific keywords and key phrases. Because of this, if your website is not ranking well in the search engines for related keywords, you are going to rank poorly/receive less overall traffic from the search engines.
How SEO Works:
The main thing that a search engine looks for when they are trying to determine where to rank a website in the search engines is by using keywords. You want to make sure that you are effectively using the right keywords whenever you are trying to get your website to rank better. These are the words that your potential traffic/customers would type in to find your business. It is important to get your keywords right if you want to maximize the potential impact SEO can have on your business.
Another thing that search engines look at is the variety and quality of content. While the search engines are not going to be able to really tell how quality your content is, they will be able to tell whether or not people enjoy your content by seeing whether or not they come back for more and if they spend a good amount of time on it. Also, they will look at the kinds of content you are publishing and producing to see whether or not you are producing a good amount of content for your audience. For example, if you are producing videos for your website, you will end up getting SEO boosts because search engines know that people love watching videos.
Another factor that search engines look at is the sharing or lack of among your content. If people are actively sharing your content, your content is likely of high quality. If people aren’t sharing your content, it is very likely that your content is not worth sharing thus not worth ranking.